CVS Email

A review, rethinking and rebuild of CVS email and direct mail communication channels, while establishing a digital design system for the company’s new brand guidelines.

We built our design system atomically, from atoms to molecules to organisms. And we delivered a lengthy rule book for designers and developers that consisted of a global atomic library, module library, guide of master and stylized templates, proof of concept email designs, animations and direct-mail interpretations.

ROLE     Senior Experience Designer

DATE    2019